UP was founded by Irish Olympian Róisín Upton.

Born from a simple idea shaped in Janesboro: that everyone deserves the chance to rise, grow, and reach their potential - in sport and in life.

UP creates positive, inclusive experiences that empower people of all ages to learn, explore, and excel - on and off the field.

Guided by our six core values: Educate, Empower, Explore, Engage, Evolve, Excel—we’re building a community committed to lifting one another higher.

Join us as we shape new opportunities and inspire the next generation to Rise Up.